Terms of Service

1. Agreement To Terms

By accessing and using autoscaleagency.co.uk and booking a growth call or engaging AutoScale's services, you agree to be bound by these Terms of Service. If you do not agree to abide by the above, please do not use this service.

2. Use License

Permission is granted to temporarily download one copy of the materials (information or software) on AutoScale's website for personal, non-commercial transitory viewing only. This is the grant of a license, not a transfer of title, and under this license you may not:

• Modify or copy the materials
• Use the materials for any commercial purpose or for any public display
• Attempt to decompile or reverse engineer any software contained on the website
• Remove any copyright or other proprietary notations from the materials
• Transfer the materials to another person or “mirror” the materials on any other server
• Violate any applicable laws or regulations in your use of the materials

3. Disclaimer

The materials on AutoScale's website are provided on an ‘as is’ basis. AutoScale makes no warranties, expressed or implied, and hereby disclaims and negates all other warranties including, without limitation, implied warranties or conditions of merchantability, fitness for a particular purpose, or non-infringement of intellectual property or other violation of rights.

4. Limitations

In no event shall AutoScale or its suppliers be liable for any damages (including, without limitation, damages for loss of data or profit, or due to business interruption) arising out of the use or inability to use the materials on AutoScale's website, even if AutoScale or an authorised representative has been notified orally or in writing of the possibility of such damage.

5. Accuracy Of Materials

The materials appearing on AutoScale's website could include technical, typographical, or photographic errors. AutoScale does not warrant that any of the materials on its website are accurate, complete, or current. AutoScale may make changes to the materials contained on its website at any time without notice.

6. Materials And Content

AutoScale has not reviewed all of the sites linked to its website and is not responsible for the contents of any such linked site. The inclusion of any link does not imply endorsement by AutoScale of the site. Use of any such linked website is at the user's own risk.

7. Modifications

AutoScale may revise these terms of service for its website at any time without notice. By using this website, you are agreeing to be bound by the then current version of these terms of service.

8. Governing Law

These terms and conditions are governed by and construed in accordance with the laws of the United Kingdom, and you irrevocably submit to the exclusive jurisdiction of the courts in that location.

9. Services Description

AutoScale provides the following services to independent car dealerships:

9.1 Website development services

• Custom website design and development (included in initial setup)
• Website optimisation for lead conversion
• Website hosting and maintenance
• Mobile-responsive design
• Minor updates included; major redesigns quoted separately

9.2 Dealer Management System

• Stock tracking and buyer lead management
• Sales pipeline tracking
• Ongoing updates and maintenance

9.3 SEO and AEO services

• On-page and technical SEO
• AEO (AI/voice search) optimisation
• Monthly optimisation and rank tracking

10. Pricing And Payment

10.1 Service fees

• Monthly service fee: £400 (flat rate, no increase)
• Payment terms: monthly in advance
• Billing cycle: starts on agreement date, renews monthly

10.2 Payment method

Payment is due via bank transfer, credit card, or other mutually agreed method. Failure to pay may result in suspension of services.

10.3 Ad spend

Ad spend (Google, Meta, or otherwise) is optional, entirely the client's own choice and budget, and is not managed or included as part of AutoScale's £400 monthly fee.

11. Contract Term And Termination

11.1 Minimum term

The first month is free. No minimum term applies beyond that.

11.2 Termination

• Either party may terminate with 30 days' written notice at any time after month 1
• No early-termination penalties apply
• Termination of service does not transfer client data; the client retains all lead data and customer records generated during the service period

11.3 Effect of termination

Upon termination, AutoScale will provide all client data and leads generated, and assist with transition to the client's preferred platform (up to 10 hours of support included).

12. Intellectual Property

12.1 Website ownership

The website built by AutoScale is owned by the client. AutoScale retains no ownership rights to the website after project completion and final payment.

12.2 Design and code

Custom code and design created specifically for the client's project is the property of the client.

12.3 AutoScale IP

AutoScale retains intellectual property rights to its systems, processes, templates, and proprietary methodologies used to manage campaigns and websites.

13. Client Responsibilities

13.1 Information accuracy

The client agrees to provide accurate business information, including company details, service descriptions, target areas, and contact information.

13.2 Cooperation

The client agrees to:

• Respond to requests for information within 5 business days
• Approve website content and updates in a timely manner
• Maintain accurate Calendly booking settings and availability
• Inform AutoScale of any changes to business operations or availability

13.3 Compliance

The client is responsible for compliance with all applicable laws regarding their business operations and lead handling.

14. Performance And Results

14.1 No guarantee

AutoScale does not guarantee specific results, conversion rates, or lead volumes. Performance depends on multiple factors including market conditions, business quality, and client responsiveness.

14.2 Industry standards

AutoScale commits to following Google Ads and digital marketing best practices and industry standards for campaign management and optimisation.

14.3 Reporting

AutoScale provides monthly performance reporting including impressions, clicks, leads generated, and cost metrics.

15. Data And Confidentiality

15.1 Client data

AutoScale agrees to keep all client business information confidential and use it only for the purpose of providing services under this agreement.

15.2 Lead data

All leads generated through AutoScale's services are owned by the client. AutoScale will not share, sell, or use client leads for any other purpose.

15.3 Storage and security

Client data is stored securely and in compliance with applicable data protection laws. AutoScale uses industry-standard security measures to protect all data.

16. Liability Limitation

AutoScale's total liability for any claim arising out of or relating to this agreement shall not exceed the total amount paid by the client in the 12 months preceding the claim.

17. Booking And Discovery Call

17.1 Booking process

Clients book growth calls through AutoScale's website via Calendly integration. Confirmation is sent via email with details and waiting room link.

17.2 Call duration

Growth calls are 20–30 minutes and cover: business goals, current marketing spend, stock challenges, and AutoScale's proposed strategy.

17.3 No obligation

Booking a growth call places no obligation to purchase services. The call is informational and exploratory only.

18. Third-Party Services

AutoScale uses third-party services including Google Ads, Calendly, and Meta Pixel for campaign management, booking, and analytics. The client's use of these services is subject to their respective terms and conditions.

19. Entire Agreement

These Terms of Service, together with the signed service agreement, constitute the entire agreement between AutoScale and the client regarding AutoScale's services.

20. Contact Information

For questions about these Terms of Service, contact: