Privacy Policy

1. Introduction

AutoScale Agency Limited (“AutoScale,” “we,” “us,” or “our”) operates autoscaleagency.co.uk and provides lead generation and website development services to independent car dealerships in the UK.

This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, book a growth call, or use our services.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site or services.

2. What Information We Collect

2.1 Information you provide directly

Contact information:

• Name
• Email address
• Phone number
• Company/business name
• Business address
• Website URL (if applicable)

Booking information:

• Preferred call time and date
• Business details (stock count, current ad spend, etc.)
• Marketing goals and challenges
• Any additional information provided in booking forms

Communication:

• Emails and messages sent to AutoScale
• Support requests and inquiries
• Feedback or complaint details

2.2 Information collected automatically

Website analytics:

• IP address
• Browser type and version
• Pages visited and time spent
• Referral source (how you found us)
• Device type and operating system

Cookies:

• Session cookies for website functionality
• Analytics cookies to understand user behaviour
• Marketing cookies (via Meta Pixel) to track campaign performance

Meta Pixel data:

• Page visits
• User interactions (clicks, form submissions)
• Booking confirmations
• Conversion events (growth call bookings)

2.3 Information from third parties

• Calendly: booking confirmation details
• Google Ads: campaign and performance data
• Meta: pixel and conversion tracking data

3. How We Use Your Information

3.1 Service delivery

• Process and manage growth call bookings
• Provide lead generation and marketing services
• Build and maintain your custom website
• Optimise Google Ads campaigns
• Send service updates and performance reports

3.2 Communication

• Confirm bookings via email
• Send appointment reminders
• Respond to inquiries and support requests
• Provide customer service

3.3 Analytics and optimisation

• Analyse website usage and performance
• Understand user behaviour to improve services
• Track campaign effectiveness
• Generate performance reports

3.4 Marketing and advertising

• Optimise Meta and Google Ads campaigns
• Track conversion metrics
• Improve targeting and audience segmentation
• Measure return on advertising spend (ROAS)

3.5 Legal and compliance

• Comply with legal obligations
• Enforce terms of service
• Protect against fraud or abuse
• Maintain records for accounting and tax purposes

4. Legal Basis For Processing (GDPR)

We process your personal data under the following legal bases:

4.1 Contractual necessity

Information required to provide services under a signed agreement.

4.2 Legitimate interests

• Improving our services and website
• Analytics and performance measurement
• Marketing communications (with consent where required)
• Fraud prevention and security

4.3 Consent

When explicitly requested (e.g., marketing emails to non-clients).

4.4 Legal obligation

When required by law.

5. Who We Share Your Information With

5.1 Service providers

We share information with third-party services necessary to provide our services:

• Calendly: for booking management
• Google Ads: for campaign management
• Meta: for pixel tracking and analytics
• Email providers: for communications
• Website hosting: for site operation

5.2 No sale of data

We do NOT sell, rent, or trade your personal information to third parties.

5.3 Business transfers

If AutoScale is acquired or merged, your information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have.

5.4 Legal requirements

We may disclose information when required by law, court order, or legitimate law enforcement request.

6. Data Retention

6.1 Active clients

For clients under contract, we retain personal and business data throughout the service period and for 7 years after contract termination (for legal, tax, and accounting purposes).

6.2 Prospects and inquiries

For those who have booked a growth call but not signed a service agreement, we retain contact information for 12 months. After that, information is deleted unless consent to marketing communications is given.

6.3 Analytics data

Website analytics data is retained for 26 months.

6.4 Cookies

Session and analytics cookies are retained per standard web practices. Marketing cookies are retained per Meta's policies.

7. Your Rights Under GDPR

If you are located in the UK or EU, you have the following rights:

To exercise any of these rights, contact us using the information in Section 12 below.

8. Cookies

8.1 What are cookies?

Cookies are small files stored on your device to enhance website functionality and track user behaviour.

8.2 Cookies we use

Essential cookies:

• Session cookies for website functionality
• Security and authentication cookies
• These cannot be disabled without breaking the website

Analytics cookies:

• Google Analytics for site performance and user behaviour
• These help us understand how visitors use our site

Marketing cookies:

• Meta Pixel for conversion tracking
• These track growth call bookings and campaign performance

8.3 Cookie consent

When you first visit our website, we request your consent to non-essential cookies. You can:

• Accept all cookies
• Decline optional cookies (only essential will be used)
• Manage cookie preferences in your browser settings

8.4 Third-party cookies

Meta and Google may set their own cookies. Review their privacy policies for details.

9. Third-Party Links And Services

Our website may contain links to third-party websites. We are not responsible for the privacy practices of external sites. This Privacy Policy applies only to autoscaleagency.co.uk.

When you use Calendly, Google Ads, or Meta services through our platform, you are also subject to their privacy policies:

• Calendly Privacy Policy: calendly.com/privacy
• Google Privacy Policy: policies.google.com/privacy
• Meta Privacy Policy: facebook.com/privacy/explanation

10. Data Security

10.1 Security measures

We implement industry-standard security practices to protect your personal data:

• HTTPS encryption for all website traffic
• Secure data storage and transmission
• Access controls limiting employee data access
• Regular security audits

10.2 No absolute security

While we use reasonable measures, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security of your information.

10.3 Data breach notification

In the event of a data breach affecting your information, we will notify affected individuals within 72 hours as required by law.

11. International Data Transfers

AutoScale is based in the United Kingdom. If you are located outside the UK, your data may be transferred to and processed in the UK. By using our services, you consent to such transfers.

12. Contact Us

To exercise your rights, lodge a complaint, or ask questions about this Privacy Policy, contact:

12.1 Supervisory authority

If you believe we have violated your privacy rights, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):

Information Commissioner's Office
Website: ico.org.uk
Phone: 0303 123 1113

13. Children's Privacy

Our services are intended for businesses and business owners. We do not knowingly collect personal information from children under 18. If we become aware that a child has provided information, we will delete it promptly.

14. California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA). Please contact us for more information about your CCPA rights.

15. Policy Updates

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date. Continued use of our site constitutes acceptance of updated policies.

We recommend reviewing this policy periodically for changes.

16. Summary Of Key Points

• We collect: contact info, booking details, website analytics, and pixel tracking data
• We use it for: service delivery, communication, analytics, marketing optimisation, and legal compliance
• We share it with: service providers (Calendly, Google, Meta) only as needed
• We don't: sell your data to third parties
• You have rights: access, correction, deletion, portability (under GDPR)
• We protect it: with industry-standard security measures
• Contact us: business@autoscaleagency.co.uk for any privacy questions or rights requests